BigLaw: A Long Financier In The Branding Market

In our age of competition and connectedness, law companies deal with an unprecedented difficulty of branding, and BigLaw – the world’s greatest and most successful law practice – have a tendency to play the lengthy video game. For BigLaw to “win”, it needs to remain to improve its company brand in order to attract and also keep its clients and its legal representatives. The question is: Are its legal representatives playing the same game?

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