As a start-up consultant I often locate myself placing in a little extra initiative when it concerns getting the round rolling. Why, you ask? It’s easy, startups just succeed when everybody gives 110% and also occasionally also that isn’t enough. Anyway, let me inform you of an instead enlightening experience I recently had when assisting a new company with their grass-roots advertising project. First we rested the team down and clarified exactly how we were mosting likely to do some cold-calling; phone, person-to-person meetings. Actually going out there and also going for it, leaving no rock unturned.