To develop real Differentiation and Originality in your market/industry you intend to look past your services and products. They are conveniently commoditized today. What isn’t conveniently commoditized is your Client Experience. When you produce an “over the top” consumer experience you demonstrate the real “heart” of your firm to your clients. Customers want to see this … it’s your DNA and defines that you actually are to them so they begin to really feel unique as well as important … a lot like what a Specialist Precursor does when seeking prospective professional athletes.