Why Transactional Analysis Can Improve Your Sales

Transactional Analysis (TA) was developed back in the 1950s by Dr. Eric Berne. Berne developed this break- through approach to human psychology while working with a patient who was an attorney. The two were discussing something the attorney had done, but regretted doing. Berne asked, “Well, why did you do it?” The attorney explained that, although part of him hadn’t wanted to do what he’d done, “… the child inside me compelled me to do it anyways”.